WPVI-TV

Logo of Action News 6abc with dynamic background. News anchor Ali Gorman smiling on live TV. Two meteorologists discussing weather forecasts on live TV. Quote from President Obama on health care reform importance. Hubble Space Telescope in orbit with a news banner about a new planet. Philadelphia Eagles player tackles a Green Bay Packers player during a football game.
CLIENT

WPVI-TV

PROJECT

NEWS PACKAGE RE-LAUNCH

Category
NEWS
About This Project

 

The WPVI-TV package from 2010 emphasized the bold colors of the channel and focused on immediate legibility of information through the use of clearly defined compartments; A departure from the norm at the time. The resulting look is one that has depth and layers, yet is still easy to digest for the viewer at home.