CBS SPORTS

CLIENT

CBS SPORTS

PROJECT

INSERT GRAPHICS PACKAGE

Category
CONTENT GRAPHICS
About This Project

This bold new insert look made its debut for Super Bowl XLVII on CBS.  Dubbed “Gotham” for its use of Kevlar-like materials, the combination of contoured elements and rich texture was an immediate success. Once the full suite of Super Bowl elements were completed, we expanded the system to all other sports on CBS.