WPVI-TV
CLIENT
WPVI-TV
PROJECT
NEWS PACKAGE RE-LAUNCH
Category
NEWSAbout This Project
The WPVI-TV package from 2010 emphasized the bold colors of the channel and focused on immediate legibility of information through the use of clearly defined compartments; A departure from the norm at the time. The resulting look is one that has depth and layers, yet is still easy to digest for the viewer at home.